Ruka means...
as featured on
up to 60% off this Black Friday
'to do hair like its never been done before'
Featured Products
Black-Women owned business.
We’ve experienced centuries of the hair industry being dictated and driven by people who don’t look like us or understand our needs.
Now, not every solution needs to be created by the person who experiences the problem. However, curly, coily and wavy hair has such unique properties both collectively and individually. Each of these unique properties make it extremely difficult to truly understand what Black women and those with these hair types needlessly go through every single day.
EdgeSlick® our multi-award winning styling tool
Developed to streamline the (often elaborate) steps of those blessed with curls, ringlets or coils, the three-piece addition features vegan, cruelty-free and nature-fuelled formulas that celebrate the founder’s native oils and extracts, with a strong focus on functionality.
Vol.1 Expression
Wet Products Lab
Hair care essentials for hair that needs better-than-basic. Made for Kinks, Coils and Curls.
Developed to streamline the (often elaborate) steps of those blessed with curls, ringlets or coils, the four-piece addition features vegan, cruelty-free and nature-fuelled formulas that celebrate the founder’s native oils and extracts, with a strong focus on functionality.