Whether it's your way, with your friends, with your mum, To do hair with Ruka celebrates the joy and empowerment found in taking care of your hair. We recognise that hair is more than just strands on your head—it's an expression of individuality, a platform for bonding with loved ones, and a source of self-confidence.
From personal styling preferences to sharing laughter and stories with friends and family, Ruka embraces the idea that every hair journey is unique. Whether you're exploring new styles, seeking guidance from trusted companions, or finding professional expertise, Ruka is here to inspire and support you on your haircare adventures.
Doing hair is deeply rooted within the Black community. It goes beyond the act of hairstyling itself and encompasses a rich tradition of bonding, storytelling, and cultural preservation.
Doing hair is a communal experience, where knowledge and techniques are shared, passed down through generations, and celebrated collectively. Elders impart wisdom to younger generations, fostering a sense of connection and continuity.
Being able to do hair with ease means having the knowledge, tools, and techniques to care for and style our hair in a healthy and self-affirming manner.
Doing hair with ease is an important aspect of self-care and self-expression.
From a young age, our parents create a foundation for understanding, appreciating, and caring for Black hair. They introduce us to traditions, techniques and rituals of our cultural heritage, we are taught the significance of our hair and wisdom is imparted to us. Beyond the physical aspects, they also foster an environment where conversations about Black identity and pride can take place.
By doing hair our own way, we assert our right to define beauty on own terms and challenge the societal expectations imposed on us. Doing hair with Ruka allows for self-expression and creativity, encouraging us to showcase our unique hair textures, styles, and heritage with pride
As athletes your job is to take care of your physical and mental being, the last thing you want to think about is your hair however the physical aspects of your job can cause damage to your hair such as scalp irritation, hair loss and breakage. To do hair with Ruka means innovation in haircare that empowers Black athletes to fully focus on their athletic performance without compromising the health and integrity of their hair.
This statement conveys the Ruka mission to empower, celebrate, and revolutionise the hair care experience for Black people. As legends and movers and shakers in culture, you are at the forefront of shaping your own narrative and break barriers for other Black individuals to thrive and showcase their authentic selves and talents.
