grey like you've never seen before
the first range of multi-gradient grey hair extensions that caters to people from across the texture spectrum.
- Multi-Gradient
- Texture Match
- Range of Lengths
- The Perfect Blend
- Ruka Innovation
There’s no question that the very presence of grey hair commands attention. We believe it’s about time it’s given the attention it so naturally demands. Grey hair is daring, diverse and delicate all at the same time, and we’ve created this range with exactly that in mind.
"grey hair is daring, diverse and delicate all at the same time"
There’s no question that the very presence of grey hair commands attention. We believe it’s about time it’s given the attention it so naturally demands.
multi-gradient, multi-texture, multi-choice
"there is great meaning within the grey hair story"
Learn from Afope our Head of Product, on how we captured that hair story and how each product from the GreyScale collection was created.
Created by Ruka, as featured in
Four reasons why you should switch
Product features to make you grey-ful
Four of our cult favourite textures
The first generation of GreyScale is available in 4 of our cult favourite textures, catering to different hair types across the spectrum - Body Wave, Press’d, Spring Fling, and Four Ayye
Salt, Steel & Smoke Gradients
Grey may be a singular word, but it’s not a singular colour - and that’s why we made this range multi-gradient. Each product comes in a light coloured ‘salt’ gradient - with 90% grey hair, a medium coloured ‘steel’ gradient - with 75% grey hair, and a dark ‘smoke’ gradient - with only 40% grey hair.
Flexibility with three attachment styles
this range features 3 attachment styles within each texture to cater to whatever your styling preference may be - whether that’s bundles for a traditional sew-in, ponies for quick and simple styling, or seamless clip ins that “invisiblend” to create a sew in-effect with a fraction of the time and effort.
Choose Short, Moderate or Long
We streamlined the length options to a maximum of three lengths for most attachment styles and textures - a short length (8/10”), moderate length (12”/14”), and a longer length (16/18”). With Clip ins and Ponies available in the longer length alone. This length selection reflect the preferences of our users and help make the decision making process less “noisy” and more straightforward.
Save over £120 with GreyScale*
take a look at how our next multi-gradient extensions compare
Colour your own
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From £95+
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Colouring £120+
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Total = £215+
GreyScale
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From £95
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3+ Attachment Styles
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Pre-Coloured
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Length Range
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Multi-Gradient
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Multiple Textures
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12+ Months Life Span
Leading Brand
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From £95+
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3+ Attachment Styles
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Pre-Coloured
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Length Range
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No Gradient
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1-2 Textures
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9-12 Months Life Span
*save over £120 with GreyScale, when compared to colouring off-the-shelf bundles professionally
(based on 2 x sets of bundles, with colouring services priced at £60 per set).
The Grey Scale
Our multi-gradient guide that breaks down the 3-core 'grey-dients' of the GreyScale range.
Each product comes in a light coloured ‘salt’ gradient - with 90% grey hair, a medium coloured ‘steel’ gradient - with 75% grey hair, and a dark ‘smoke’ gradient - with only 40% grey hair.
Smoke = 40% Grey / 60% 1B Black
Steel = 75% Grey / 25% 1B Black
Salt = 90% Grey / 10% 1B Black
GreyScale
GreyScale meets InvisiBlend®
explore the tech behind our next generation clip-ins
Grey may be a singular word - but its not a singular colour
The first generation of GreyScale is available in three gradients.
Each product comes three different gradients. The first a light coloured ‘salt’ gradient - with 90% grey hair, a second medium coloured ‘steel’ gradient - with 75% grey hair, and lastly a dark ‘smoke’ gradient - with only 40% grey hair.
Multiple textures, attachments
GreyScale gives you flexibility with four textures and three attachment styles.
We chose four of our cult favourite textures, catering to different hair types across the spectrum - Body Wave, Press’d, Spring Fling, and Four Ayye. Plus three attachment styles within each texture to cater to whatever your styling preference may be - whether that’s bundles for a traditional sew-in, ponies for quick and simple styling, or seamless clip ins that “invisiblend” to create a sew in-effect with a fraction of the time and effort.
We streamlined the length options
This change in lengths has been reflected across our full range to make the decision making process less “noisy” and more straightforward.
GreyScale is available in three lengths, a short length (8/10”), moderate length (12”/14”), and a longer length (16/18”). With Clip ins and Ponies available in the longer length alone. This length selection reflect the preferences of our village and helps make the decision making process more straightforward.
Developed by Black Scientists
Developed in-house by our team of leading Black Scientists.
Ruka launched in 2020 with a mission to ‘do hair’ like it has never been done before. To us, a large part of that looked to serving the overlooked and underserved. Our dedication to this goal has made Ruka synonymous with quality hair extensions for people with textured hair. 3 years into our journey and our mission remains the same.
Product Innovation
Learn from Afope our Head of Product, on how we captured that hair story and how each product from the GreyScale collection was created.
GreyScale is the first range of multi-gradient grey hair extensions that caters to people of across the texture spectrum. There’s no question that the very presence of grey hair commands attention. We believe it’s about time it’s given the attention it so naturally demands. Grey hair is daring, diverse and delicate all at the same time, and we’ve created this range with exactly that in mind.
Shop the products
Explore the full GreyScale range for yourself and treat yourself to the perfect blend.
Grey’ may be a singular word, but it’s not a singular colour – and that’s why we made this range multi-gradient. Each product comes in a light/white grey salt’ gradient, a moderate grey ‘steel’ gradient, and a dark grey ‘smoke’ gradient.
We also made sure that this range would be able to cater to hair types across the spectrum, and so to launch we chose 4 of our cult favourite textures – BodyWave, Press’d, Spring Fling, and Four Ayye.
#AskGenR Campaign
Take a look behind the scenes of our launch campaign.
GenR flips the outdated perspective of aging on its head and moves away from ridiculous views of stagnation and irrelevance that incite fear in the privilege that is living a long and full life.
Instead R is for the risk-takers, romantics and rebellious. GenR is for the updated and real view of what the mature woman looks and lives like.
FAQs
All GreyScale extensions are made with 100% virgin remy human hair that has been lifted to create white/grey hair. That hair is then mixed with varying amounts of natural 1b hair to create the three different gradients of grey within the range.
The GreyScale range includes a light grey/white coloured gradient (salt) – with 90% grey hair to 10% black, a medium grey coloured gradient (steel) – with 75% grey hair to 25% black, and a dark grey gradient (smoke)- with only 40% grey hair.
The first generation of GreyScale is available in 4 of our cult favourite textures, catering to different hair types across the spectrum – Body Wave, Press’d, Spring Fling, and Four Ayye
Tighter textures will always be central to our mission and this is why we made sure to include textured hair favourites Press’d & Four Ayye. Given our GreyScale gradients are achieved by lifting colour from the hair, we are currently sampling the best methods for achieving the same gradients with even tighter textures without compromising the quality of the hair.
Bundles: 2 for a natural density look and 3 for a high density look
Clip ins: one set is more than enough for a full head
Ponytails: one ponytail will be enough for a complete look
Depending on the texture, GreyScale hair lasts between 10-12+ months with everyday use and proper care/maintenance.
Shampoo + Deep Condition the hair regularly before reuse or storage. Use products containing bond-building ingredients to help to maintain the quality and strength of the hair, and purple shampoo + conditioner to maintain the colour of the grey hair. Detangle and manipulate the hair gently (using texture appropriate brushes where necessary). Avoid excessive heat use on looser textures (Body Wave and Press’d) and avoid heat entirely on tighter/curly textures (Spring Fling and Four Ayye).
We would advise against dyeing the hair, however, if done professionally, semi-permanent tints can be used on the hair to add subtle hues to the hair.
