'R' is for the romantics, the rebellious, the resilient and the risk takers
Take a look behind the scenes of our launch campaign #askgenR and learn what inspired us to create GreyScale.
#askgenR
Why don't you dye your greys?
Mercy shares with us the external pressure from varying sources, most of them without any bad intentions (ahem auntys kids), but leading to wanting to hide the greys.
#askgenR
"I'm too old for..."
No one is too old for anything. so we decided to flip this nonsense on its head.
multi-gradient, multi-texture, multi-choice
Four reasons why you should switch
Product features to make you grey-ful
Four of our cult favourite textures
The first generation of GreyScale is available in 4 of our cult favourite textures, catering to different hair types across the spectrum - Body Wave, Press’d, Spring Fling, and Four Ayye
Salt, Steel & Smoke Gradients
Grey may be a singular word, but it’s not a singular colour - and that’s why we made this range multi-gradient. Each product comes in a light coloured ‘salt’ gradient - with 90% grey hair, a medium coloured ‘steel’ gradient - with 75% grey hair, and a dark ‘smoke’ gradient - with only 40% grey hair.
Flexibility with three attachment styles
this range features 3 attachment styles within each texture to cater to whatever your styling preference may be - whether that’s bundles for a traditional sew-in, ponies for quick and simple styling, or seamless clip ins that “invisiblend” to create a sew in-effect with a fraction of the time and effort.
Choose Short, Moderate or Long
We streamlined the length options to a maximum of three lengths for most attachment styles and textures - a short length (8/10”), moderate length (12”/14”), and a longer length (16/18”). With Clip ins and Ponies available in the longer length alone. This length selection reflect the preferences of our users and help make the decision making process less “noisy” and more straightforward.
Created by Ruka, as featured in
GreyScale
