The Classics - World Premiere - Inspired by that iconic era

up to 60% off this Black Friday

The Classics

"Iconic, nostalgic and truly inspiring"

"The all-time classics with Ruka freshness"

"an awaited trilogy for the Ruka fans"

"the best remake of the year so far"

"Unforgettable debut of this fabulous trio"

"Purrrrrrrrrr"

Inspired by that iconic era

Drawing inspiration from the 90s/00s that brought us some of the most iconic hairstyles to date, our Classics range features timeless luxurious textures, and invites you to flex your inner baddie and indulge in the styles we all know and love.

This trio doesn't need an introduction

The Straight

Make the ultimate statement with our super sleek and seductively lavish Classics texture, The Straight.

This statement texture has been influenced by the renowned supermodel Naomi Campbell who rose to fame and broke barriers for black women in fashion in the 90's - it's bold, chic and unapologetic, much like her unmistakable style and influence to date.

"Living For Naomi's Trait"

The Water Wave

Effortlessly amp up the volume and achieve mega bouncy curls with our Classics texture, The Waterwave.

A timeless and versatile favourite, this texture takes its inspiration from another fashion icon and one of the first black women to appear on the cover of Vogue, Beverly Johnson. This supermodel/actress/businesswoman continues to be a beacon for underrepresented women and is renowned for her advocacy for diversity within the fashion industry.

"Don't Go Chasing Water Waves"

The Body Wave

Level up your look and enjoy lusciously loose curls with our Classics texture, The Body wave.

This fun and sultry texture commands attention and was influenced by the legendary Whitney Houston, who's mainstream success and trendsetting signature style propelled her to superstardom and allowed her to open doors for black women artists in pop music.

"Wave With Somebody"

The Classics Playlist

Hand-picked tracks from the iconic era, that inspired the creation of 'The Classics'

The Classics

Inspired by the era that brought us some of the most iconic hairstyles to date, our Classics range features timeless luxurious textures.

The Straight

Clip-ins / Frontals / Bundles / Closures

The Water Wave

Clip-ins / Frontals / Bundles / Closures

The Body Wave

Clip-ins / Frontals / Bundles / Closures