Afope Atoyebi is a certified trichologist, speaker, and content creator passionate about transforming hair care through science, education, and technology.

Her practice focuses on diagnosing and treating hair loss and scalp conditions with customised approaches that include nutritional therapy, prescription products, and advanced regrowth treatments like PRP therapy.

Lorna Jones is a qualified Trichologist from the prestigious International Association of Trichologists and the founder of Caring for Hair UK, a London-based clinic specialising in hair loss and scalp issues. With clinical training across Australia, South Africa, Washington, and the UK, Lorna brings a wealth of international experience to her practice. She is a respected speaker at conferences worldwide on hair care and hair loss, and she actively trains new trichologists. Lorna also leads the UK CCCA support group under the Scarring Alopecia Foundation, providing essential support for those affected by Central Centrifugal Cicatricial Alopecia, a condition predominantly impacting Black women.

Shannel Watson is a certified trichologist at Ruka Hair, based at Selfridges. She specialises in scalp and hair health, particularly for textured and afro hair.

With her expertise, she will lead several educational courses at Ruka, including Foundations: Hair & Scalp Fundamentals, focusing on the basics of scalp care, Consumer: 0 – 100, Not So Quick, which offers an in-depth look at consumer haircare practices, and Consumer: Protective Styling (Beginner Friendly), designed to teach safe and effective protective styling techniques for all hair types.