This course is designed to teach you how to scale your business by incorporating hair extensions into your service offering. We’ll discuss in depth how hair extensions can help you acquire new clients, retain existing clients, plus optimise the economics of your current hair business.
We will also share the advantages and disadvantages of supplying your own hair versus collaborating with an existing brand so you can create the business model that works best for you. This course is ideal for stylists who are looking to incorporate hair extensions into their services but unsure where to start with which extensions methods, which products and how to price it.
Ideal for
This course is ideal for stylists who are looking to incorporate hair extensions into their services but unsure where to start with which extensions methods, which products and how to price it.
What you leave with
the knowledge and skills to expand your business through hair extension offering.
Day 1: The Lucrative World of Hair Extensions
9:00 – 10:30: Understanding the Market:
- Recent Growth: Analyze the growing demand for hair extensions, explore different types and materials, and identify niche opportunities.
- Benefits and Value Proposition: Explain the benefits of hair extensions for both stylists and clients,addressing common concerns and highlighting the potential for increased revenue.
10:30 – 12:00: Case Studies
- Analyze real-life case studies of stylists who scaled their revenue through extensions, highlighting successes and challenges.
12:00 – 13:00: BREAK
13:00 – 14:30: Choosing Your Path: Sourcing vs. Brand Providers
- Sourcing Your Own Manufacturer
- Collaborating with Brand Providers
14:30 – 15:30: Beyond Technique: Business Savvy for Success Pt 1
- Managing Inventory and Costs: Optimize inventory management of hair extensions, understand product sourcing, and implement cost-saving strategies.
15:30 – 16:00: Wrap + Q&A
Day 2: Building a Thriving Extension Business
09:00 – 10:00 GROUP EXERCISE
10:00 – 11:00: Key Hair Extensions Services:
- Recent Trends: Which hair extensions services are driving the most growth, how this differs by age and demographic
- Selecting the Right Offering: Assessing the
11:00 – 12:00: Building a Thriving Extension Business Pt 1
- Marketing and Branding: Develop strategies for attracting new clients seeking hair extensions, including targeted marketing campaigns, social media branding, and collaborations.
12:00 – 13:00 BREAK
13:00 – 14:00: Building a Thriving Extension Business Pt 2
- Pricing and Packages: Set competitive and profitable pricing structures for extension services, offering package options and consultations to attract high-value clientele.
- Building Referral Networks: Learn strategies for building strong relationships with other stylists, salons, and potential referral sources.
14:00 – 15:30: Beyond Technique: Business Savvy for Success Pt 1
- Time Management and Efficiency: Enhance workflow optimization for faster application, scheduling, and appointment management to maximize earnings.
- Legal and Ethical Considerations: Address insurance policies, client contracts, product liability, and ethical sourcing of hair extensions.