This course is designed to share insights and practical tools to help you build and scale a hair business beyond providing freelance services. During the course, we’ll discuss different business models within the industry including product business, salon management and education. We’ll cover fundamentals like managing cashflow, building a team, and marketing to sustainable scale your business. This course is ideal for stylists looking for ways to grow their existing business, or aspiring stylists looking to understand where to start to build a successful business from day 1.
Ideal for
Existing hairstylists: Looking to expand beyond freelance services and explore new business models. Aspiring hairstylists: Seeking guidance on building a successful hair business from the ground up.
What you leave with
The knowledge, skills, and tools to launch, grow, and sustain a thriving hair business beyond freelance services, exploring diverse business models and essential management practices.
Day 1: The Lucrative World of Hair Extensions
9:00 – 12:00pm: Demystifying Hair Business Models:
- Beyond the Chair: Uncover profitable pathways beyond freelance services, including product development, salon management, education, and more.
- Exploring Options: Deep dive into popular hair business models: product brands, salon ownership, hair extensions supply, education platforms, and influencer marketing.
- Matching Goals and Resources: Help participants identify the business model best suited to their skills, interests, and available resources.
12:00 – 13:00: BREAK
13:00 – 16:00: Laying the Foundation for Success:
- Understanding Market and Trends: Analyze current hair industry trends, target demographics, and identify potential customers for your chosen business model.
- Financial Fundamentals: Master basics of cash flow management, budgeting, pricing strategies, and financial forecasting for sustainable growth.
- Building a Winning Team: Learn to recruit, manage, and empower a team of stylists, assistants, or other professionals necessary for your chosen model.
Day 2: Building a Thriving Extension Business
9:00 – 12:00pm: Building Your Brand and Marketing for Growth:
- Crafting a Compelling Brand Identity: Develop a unique brand story, name, logo, and marketing materials that resonate with your target audience.
- Mastering Digital Marketing: Utilize social media platforms, website optimization, and targeted advertising to attract new clients and grow your business reach.
- Leveraging the Power of Networking: Build strategic partnerships with salons, influencers, and complementary businesses to expand your network and clientele.
12:00 – 13:00: BREAK
13:00 – 16:00: Scaling Your Hair Business to the Next Level:
- Leadership and Delegation: Develop leadership skills to effectively manage and motivate your team, empowering them to contribute to growth.
- Operational Efficiency and Systems: Implement systems and processes for appointment scheduling, inventory management, client communication, and data analysis.
- Adapting and Innovating: Learn to stay ahead of industry trends, embrace new technologies, and adapt your business strategies for long-term success.