Description:
This course is designed to share insights and practical tools to help you build and scale a hair business beyond providing freelance services. During the course, we’ll discuss different business models within the industry including product business, salon management and education. We’ll cover fundamentals like managing cashflow, building a team, and marketing to sustainable scale your business. This course is ideal for stylists looking for ways to grow their existing business, or aspiring stylists looking to understand where to start to build a successful business from day 1.
Your Educators:
An innovator in the industry, she created KMPG’s small business of the year winner ‘Pink Hotcomb’ which has since been globally distributed.
Some of her clients include Itv, Vogue, Sabrina Elba, Nicki Minaj, Nicey Nash, Jordan Woods, Britain & Ireland’s Next Top Model, Celebrity Big Brother, X-factor, Love and Hip Hop, Buzz Feed, Essence, Schwarkopft, Loreal, BBC, Glamour magazine and many others.
Mary is a global educator who travels internationally delivering training programs featured around building a 6 figure hair business, bridal and hair extensions.
Ideal for:
Entrepreneurs, Aspiring business owners, Aspiring Stylists, Existing Stylists looking to expand their business.
What you leave with:
The knowledge, skills, and tools to launch, grow, and sustain a thriving beauty business beyond freelance services, exploring diverse business models and essential management practices.
Tools + requirements:
Notebook
Itinerary:
PART 1, Introduction
Demystifying Hair Business Models:
Introducing the business models and career tracks beyond the chair;
- Business models; physical or digital product, salon, academy
- Career tracks; corporate education, celebrity, session, TV and film
101 of each, covering
- Typical experience / skills required
- Capital requirement
- Competitiveness
- Revenue / profitability potential + key growth strategies in 2024
- Risk factors
Week 0 and 1 of a new business:
Week 0
- Mission, vision and values
- What do you want?
- Entrepreneur fundamentals
- Mental, physical spiritual health
- Community
- Mentorship
- Setting up your accounting and legals
Week 1
- Ways of working + a tech stack
- Making your first hires
PART 2, Building an extension focussed salon business
- Making money from advanced hair extensions services
- Using social media to grow a salon brand
- Hiring, training and retaining talent
- Growing and retaining clientele
PART 3, Turning knowledge into revenue
- How to develop a killer course / masterclass
- How to train the trainers
- How to position yourself to train other companies/salons
- How to create and scale e-learning materials
PART 4, Building a product brand alongside services
- Finding a manufacturer
- How to convert hair clients on your product
- How to scale your product brand beyond your client
- How to build hype – marketing strategies in 2024
PART 5, Building an innovation based product business
- What disruption looks like
- How to create an innovation capability / customer feedback loop
- How to think about capital
PART 6: Finance 101
- Forecasting your revenue
- Being profitable from day 1 – understand your contribution margins
- Working group formation and feedback – 10mins
- Grouping participants by the career track / model they’re most interested in
- Introductions and wants from the session
PART 7 – Speed Panel (series 1:1 panels)