Product Deep Dive: Part #1

"multi-gradient is the hero feature of this product"

Learn from Afope our Head of Product, on how we captured the grey hair story and how each product from the GreyScale collection was created.

Product Deep Dive: Part #2

"available in four of our cult favourite textures"

Learn more about the key features of our multi-gradient range from our head of Product, Afope.

Created by Ruka, as featured in

multi-gradient, multi-texture, multi-choice

Four reasons why you should switch

Product features to make you grey-ful

Four of our cult favourite textures

The first generation of GreyScale is available in 4 of our cult favourite textures, catering to different hair types across the spectrum - Body Wave, Press’d, Spring Fling, and Four Ayye

Salt, Steel & Smoke Gradients

Grey may be a singular word, but it’s not a singular colour - and that’s why we made this range multi-gradient. Each product comes in a light coloured ‘salt’ gradient - with 90% grey hair, a medium coloured ‘steel’ gradient - with 75% grey hair, and a dark ‘smoke’ gradient - with only 40% grey hair.

Flexibility with three attachment styles

this range features 3 attachment styles within each texture to cater to whatever your styling preference may be - whether that’s bundles for a traditional sew-in, ponies for quick and simple styling, or seamless clip ins that “invisiblend” to create a sew in-effect with a fraction of the time and effort.

Choose Short, Moderate or Long

We streamlined the length options to a maximum of three lengths for most attachment styles and textures - a short length (8/10”), moderate length (12”/14”), and a longer length (16/18”). With Clip ins and Ponies available in the longer length alone. This length selection reflect the preferences of our users and help make the decision making process less “noisy” and more straightforward.

The Grey Scale

Our multi-gradient guide that breaks down the 3-core 'grey-dients' of the GreyScale range.

Each product comes in a light coloured ‘salt’ gradient - with 90% grey hair, a medium coloured ‘steel’ gradient - with 75% grey hair, and a dark ‘smoke’ gradient - with only 40% grey hair.

Smoke = 40% Grey / 60% 1B Black

Steel = 75% Grey / 25% 1B Black

Salt = 90% Grey / 10% 1B Black

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